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Measurement

Prove the ROI of every signal and motion

Syft connects intent signals to pipeline outcomes so you can see exactly which channels, motions, and campaigns drive revenue, with attribution dashboards, performance analytics, and automated reporting built in.

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Why measurement is the missing piece

Can't attribute pipeline to signals
You know intent data is working, but you can't prove which signals actually generated pipeline and revenue.
No motion performance visibility
Automated sequences run in the background with no way to compare which motions convert best.
Manual reporting wastes hours
Stitching data from your CRM, sequencer, and analytics tool into a weekly report takes longer than acting on it.

Full-funnel analytics and attribution

Pipeline attribution
Trace every deal back to the intent signals and touchpoints that created it.
Signal quality scoring
See which intent sources produce the highest-converting leads over time.
Motion analytics
Compare conversion rates, response times, and pipeline generated across all your motions.

Attribute pipeline to the signals that matter

Syft's attribution engine connects every deal in your CRM back to the intent signals that started the journey, including website visits, LinkedIn engagement, ad clicks, and more, so you can double down on what works.

  • Multi-touch attribution: see every touchpoint that influenced a deal, not just first or last
  • Channel comparison: compare ROI across website, LinkedIn, ads, and product signups
  • Time-to-pipeline: measure how quickly each signal source converts to qualified pipeline
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Screenshot coming soon

Dashboards that drive decisions

Stop stitching spreadsheets together. Syft's built-in dashboards show motion performance, signal quality, and pipeline impact in real time so your team can optimize without waiting for a weekly report.

  • Motion leaderboard: rank motions by conversion rate, pipeline generated, and response time
  • Signal quality trends: track which intent sources improve or degrade over time
  • Scheduled reports: automated weekly digests to Slack or email for stakeholders
“Syft didn't just improve visibility, it fundamentally changed how effectively we can market and sell. It gives our SDRs clarity, improves sales meetings, and ensures we never miss high-value opportunities.”
Colin Mo
Dev Rel Lead, Pomerium
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