Warmly is joining HubSpot. Here is how Syft compares.
If your stack is not HubSpot, or you want a roadmap that is not tied to one CRM, this is what changes and what switching takes.
What changed
HubSpot announced its acquisition of Warmly on June 30, 2026. Warmly has said existing contracts, pricing, and integrations stay the same near term, with the product moving into HubSpot over time.
Last reviewed
Who should look now
- Teams on Salesforce or another non-HubSpot stack
- Teams who want an independent roadmap
How Syft differs
| Capability | Syft | Warmly |
|---|---|---|
| CRM | SyftWorks with Salesforce and HubSpot, and is independent of both. | WarmlyMoving into HubSpot over time. Warmly has said existing integrations stay the same near term. |
| Who gets identified | SyftPerson-level identification of US site visitors (add-on), plus reactions and comments on company posts, exec posts, and promoted posts, matched to one person. | WarmlyWebsite visitor identification. |
| Outreach | SyftDrafted for a named sender on your team, with one-click approval when review is on. | WarmlyDepends on your current Warmly plan and setup. |
| Roadmap | SyftIndependent. | WarmlyConverging into HubSpot. |
What switching takes
- Step 1Add the tag
One script on your site starts identifying visitors.
- Step 2Connect your CRM
Salesforce or HubSpot, so people and activity land on the right records.
- Step 3Connect Slack
Alerts and approvals reach the channel you choose, with the account owner @mentioned.
Customer outcomes
What our customers say about us..
Discover how savviest growth teams accelerate their pipeline with Syft
“Being able to make decisions faster has been my biggest win. Syft helped us reduce wasted ad spend by 27% and achieve a 400% return on investment.”
“Syft isn't just a visibility tool. It's a decision tool. It shows us what to do, who to focus on, and when to act.”
“The biggest win has been how Syft changed the mindset of the team. Outbound is now driven by real buyer behavior, not just a list and a hunch.”
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