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Why we built WhoAmI?

Site visitor de-anonymization services are a critical part of the GTM stack. But how accurate are they? And how can you find out? Our tool - Whoami - helps you answer these questions.

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By Imran Patel
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Introducing truly codeless auto-tracking

We introduce Syft's auto-instrumentation feature for automated collection of user behavioral events in React-based web apps. We discuss why technological, cultural, and regulatory changes require re-imagining how we collect customer behavioral data from modern products.

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By Imran Patel
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